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Marketing Clout of Social Media

Mark W. Schaefer, who teaches Social Media and Blogging in the Mini-MBA: Digital Marketing Suite of Programs here at CMD, was recently featured on CBS News. Mark's new book, the Return on Influence, is currently the number-one selling PR And Marketing Book in America according to Amazon. Check out the video. Mark teaches in our Mini-MBA: Digital Marketing & Mini-MBA: Social Media programs.