The program was very well designed. The speakers’ passion and knowledge comes across very clearly in their delivery. Digital Marketing can be overwhelming at times but this course has given me the confidence to create effective strategies for our brands and our business. It has also provided me some quick tips and tricks to be better armed when I work with our agency partners. Personal branding is very important for our generation and this course taught us how to do it! I would recommend this course for all functions that engage with Digital activities at Novartis.