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Social Media Strategy

I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars.

Do you feel like no one’s listening to you on Twitter? If so, you’re not alone. The reality is that unless you’ve got a huge personal brand because you’re a celebrity, politician or spokesperson for something important, no one’s waiting for your Tweets. To get people to listen to you on Twitter, you must build your Twitter following. Show someone’s home

Jennifer Evans Laycock is Founder and President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars.  She is an adjunct faculty member for Rutgers Center for Management Development.

Break Your Goals into Micro-Goals to Make Them Achievable

Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Is Your Marketing Team On Board With Social Media? Social media engagement can be a goldmine for marketers.

Jennifer Evans Laycock is Founder and President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars.  She is an adjunct faculty member for Rutgers CMD and will be teaching in the upcoming ONLINE Mini-MBA: Social Media Marketing.

It’s more than ideas. It’s more than marketing. Starting a corporate blog is a commitment and should be carefully thought-through before executing.

Memo heralds new media breakthrough

New York-based financial services powerhouse, Morgan Stanley, the world’s largest brokerage firm, announced, not in a tweet or a blog, but in an old-fashioned, internal memo, plans to “begin a staged, roll-out for Advisors to use Social Media.” 

Social media is marketing’s shiny new object, with its ease of entry, free tools, and low, low introductory price. But look again! The ability to use sweat investment rather than cash may be the rationale behind many small and medium size businesses’ use of social media. By contrast, many high profile, successful social media campaigns are integrated into a well funded overall marketing plan.

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