Center for Management Development
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marketing

 

        

The NEW "4 P's" of Marketing for Non-Profits - Part 1 of 5 part series

 

I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars.

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