Center for Management Development
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Program Finder

Program Finder

Integrating Digital Marketing

During a recent graduation speech for a custom Mini-MBA: Digital Marketing program delivered at a fortune 100 company, the senior global VP in charge of all global marketing recommended to the 40 executives that they “be brave”. She continued that senior management was not likely to explicitly bless new initiatives nor provide clear and concise directions. Her advice was that they take the learning and skills gained in the program and be brave by implementing them in the face of this ambiguity and uncertainty.

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