At the core of every business is the need to obtain, grow and retain customers. The marketing function has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world. The Rutgers Mini-MBA™: Strategic Marketing program provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. Delivered in a highly interactive, hands-on setting, participants complete the course with a working knowledge of the material, ready to apply it at their company.
In addition to learning marketing concepts and tools, participants begin developing marketing plans that:
This program is designed for:
This Mini-MBA™ will allow you to evaluate marketing strategies and provide a solid grasp of the core concepts and tools of contemporary marketing management. The nine sessions of the program will cover all of the diverse aspects of modern-day marketing. Key topics address:
The Rutgers Mini-MBA™: Strategic Marketing Management features focused learning experiences on all the key subject areas for modern marketing. Nine sessions are delivered in modules.
Topics may include:
MARKETING TACTICS & IMPLEMENTATION