Social Media initiatives are transforming the nature of government and redefining servant leadership roles by enabling unprecedented transparency, communication, and collaborative community development. Using Social Media in the public sector comes with unique challenges. The most successful strategies are goal based, aligned with objectives from the start, and employ media channels appropriate to their audience and desired outcomes. Social Media expands the potential to serve and provides citizen-centric communication with constituents. Progressive Public and Elected Officials, Academic Leaders and Non-Profit Executives will embrace this opportunity with skill, digital knowledge and enthusiasm.
In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program –supplying all participants with their own Apple® iPad™, containing the pre-loaded program materials.
This 9 module program will present a new citizen-centric communication model that will engage, serve and connect constituents through social media channels. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices. Topics that will be covered include social media strategies, mobile engagement, economic development, micro blogging, community engagement, emergency management, disaster preparedness and disaster recovery, open innovation, measurement and ROI tracking, and multichannel integration.
Space is limited - Contact us immediately regarding discounts for non-profit organizations and corporate sponsorships.
This program is designed for Public and Elected Officials, Academic Leaders and Non-Profit Executives looking to embrace this revolutionary medium, or anyone in the public sector who is responsible for developing a social media plan and framework for their organization.
This Mini-MBA certificate program will allow you to integrate digital marketing and social media strategies and provide a solid grasp of the core concepts to improve constituent services, economic development, and create a social media plan. It includes 9 modules that cover all aspects of Internet marketing and social media marketing.
Key topics include:
The Rutgers Mini-MBA™: Social Media for Public Officials certificate features an innovative learning environment, including customized iPad-delivered content in 3.5 hour modules.
Topics may include:
Social Media Strategies
Emergency Management and Social Media
Digital Transformations and Leadership
Economic Development - Socialnomics
Privacy and Security Issues with Social Media
Listening Channels in Social Media
Social Sharing of Video
ROI Measurement of Social Media Strategies
Online PR Strategies
Building your Social Media Toolkit