While being a successful entrepreneur is highly rewarding, starting and running a business can also be overwhelming, emotionally draining and financially risky. The difference between success and failure often lies in the ability to create a logical plan, mitigate risk, minimize mistakes, and build a strong support system. The Rutgers Mini MBA™: Entrepreneurship focuses on these key elements of business success. Taught by both Rutgers faculty and seasoned entrepreneurs, the coursework combines the theory of traditional MBA programs with the real-world entrepreneurial training needed to lead a business venture to success. The goal is for participants to leave the class ready to take their business to the next level. Each participant is expected to create an actionable business plan and make a presentation to an investor panel as a final project. The program fee includes an Apple® iPad™ 3, containing the pre-loaded program materials, for each participant.
The Mini MBA™, Entrepreneurship is a certificate program designed for:
This Mini MBA™: Entrepreneurship program will enable participants to:
This module develops a framework for understanding the entrepreneurial process. Here we explore the challenges, problems, and issues faced by entrepreneurs who start new businesses. During the course students will learn to identify and evaluate business opportunities, develop business concepts, assess and obtain the required resources, market themselves, negotiate, and write a business plan. Forms of business ownership (LLCs, Corporations, etc.), fundamental entrepreneurial questions, critical risks, as well as business plan best practices will be covered here.
This module will include:
This module presents a framework for understanding how to raise capital for the new enterprise. Students will learn the basics of fundraising, skills to obtain funds and an overview of various fundraising process. We cover the emerging market of Crowdfunding, the various platforms and unique aspects of crowdfunding planning and pitching. Students will learn:
Entrepreneurs typically hate planning, so why tediously plan your marketing when you don't even know what will work? You know that you need to pivot in your business to find success, so why not your marketing, too? Agile marketing gives you the path to success in digital marketing through experimentation and course correction, rather than boring strategizing leading up to a “big bang” launch of a very risky endeavor. One of my books, Do It Wrong Quickly, epitomizes this approach, because one of the difficulties of adopting agile marketing is the need to admit that most of what we do is actually wrong—it’s not the best, it’s not optimized, and sometimes it is not even good. But it is a start. And if you have a feedback loop that tells you how far off you are from success, you’ll eventually home in on an approach that is working. No entrepreneur can make any money without getting attention for their product or service. Learn how to be entrepreneurial as you do it.
In this module, you'll learn:
Highlights from business law topics such as:
Topics include understanding the balance sheet, income statement and cash flow statement and learning how these three statements are interconnected and the idiosyncrasies common to each. The concept of book value versus market value will also be introduced as it relates to the financial statement analysis.
There is a huge difference between an idea and an opportunity. What is the business model? Who is the customer? Is there a long run, sustainable comparative advantage? What drives EBITDA in an industry? Forecasting price. Many businesses fail because they are founded on ideas and not opportunities. How can you tell the difference? I’m going to put some structure on it for you.
This session will be a high-level session on negotiation strategy. It examines the importance of negotiating the relationship as well as terms, and allows the participants to link business strategy to negotiated outcomes.
You are in the sales business. No matter what you do or what you think you do, you are in the business of marketing and selling. Without sales, no business can survive. Unfortunately, many entrepreneurs don’t get this and do not fully understand how to effectively market and sell their products and services. This class covers the fundamentals of sales including effective strategies and tactics that work in any business to encourage buyers to take action.
|Oct 28 - Nov 1, 2013||New Brunswick, NJ||One Week Accelerated||Details|