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Michael Michalowicz's blog

It’s all about watching trends, but not the way you have been taught.

Most online entrepreneurs try to identify a new trend in its earliest stages.  The belief is the sooner you jump on a trend, the more revenue you will generate from it.  Then, over time your competition will try to establish a foothold, but you will have entrenched yourself.  And if all goes as planned, you will be able to fend off the competition into perpetuity.

Your online credibility depends on sharing great content.  You need to share all the tips, tricks, instructions, secrets, and strategies that you can about your brand.  The more people consume what you have to share, the more you will be rewarded with loyalty.  And loyalty translates into consumers of you brand.

So, how do you create this loyalty online?  You need to create lists.

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