Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged to elevate their games by raising the relevance of their marketing communication plans in the face of evolving approaches and options:
I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars.