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Work Breakdown Structure: a Project Management Fundamental

August 16, 2012

Any project, from your personal or professional life, can seem overwhelming at first.  But once it is broken down into smaller tasks and milestones, you can find it manageable.  In the project management world, this process is defined as the Work Breakdown Structure (WBS).  This important concept is one of several Project Management Fundamentals that will be covered in our new, aptly named course.  To best serve our customers, this program will be offered on both the New Brunswick and Camden...
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Are You Relevant?

August 6, 2012

I used to work with a woman who asked us, her colleagues and peers, all the time to be honest with our feedback.  She was a bit older than the rest and her biggest fear was her “expiration date.”  The feedback she would ask us to give her was specifically, if she had past her date.  As a leader, this meant were her contributions applicable…if what she had to contribute was not relevant, she needed to change her focus or stop speaking. Today, this is such a fantastic question for all leaders to...
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Secrets 166 social media ROI case studies reveal

August 5, 2012

  166 Cases Studies Prove Social Media Marketing ROI is a complimentary eBook you can download here on the sidebar with just a click.   Its intent is to prove social media marketing is here to stay showing ROI (return on investment) with hard sales results for many businesses across a of wide range of categories.   166 case studies is a large number (maybe the largest on the internet in a single resource). You might ask: Were there secrets common to all? Yes.   One thing in common is all these...
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The Innovative Leader

July 24, 2012

Once upon a time there were three leaders… The first, let’s call him F, was afraid of everything, including new ideas. He didn't want trouble. He did not want to upset things. "Don't rock the boat," F would often say. As his company was losing money and falling apart, his chief concern was to protect himself. He said to his head of HR, "Your job is to keep me out of jail." The company went under and many lost their jobs. Soon thereafter, F landed another choice executive job with a non-profit....
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How a Day’s Sightseeing Was Augmented Through Social Media

July 19, 2012

" typeof= In the old part of Pragie, the city appears to have rolled back time and exist in a previous age. This is an Old Town Square, complete with a horse-drawn carriage. At the beginning of this week I found myself in Prague. The occasion was a week-long, regional mini-MBA seminar operated by Rutgers University where I was presenting on Search Engine Optimization (SEO) and Social Media Crisis Management. I found myself with a few empty hours in one of the days and in true tourist style...
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Feeling Isolated at the New Job?

July 10, 2012

Effective feedback will help you transition successfully into a new leadership role We all fail in isolation.  Many of the C-level executives I coach find it difficult to establish open communication with others and restrictions inherent in the position prevent a free exchange of information.  Recognizing both your strengths and weaknesses allows you to make informed decisions regarding your behavior, interpersonal relationships, and assessment of risk. The dynamic executive creates an...
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10 steps to build business and ROI using social media promotions

July 9, 2012

  Give and you shall receive. This life truth is also how social media works. In fact, it's what motivates consumers to Like a brand on Facebook. If a brand gives consumers a promotion they value; that brand receives their support and sharing with others. Sounds like a fair exchange to me.   It used to be businesses had to buy or rent list to have this kind of value exchange with consumers. Now, apps and software from companies like Wildfire, Strutta and Buddy Media make it easy to build it...
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Brand Choreography Through Integrated Marketing Communications

July 8, 2012

    Today, the subject of Integrated Marketing Communications is hotter than ever.  It’s a source of competitive advantage.  However, both planning and executing remain a challenge.  In this rapidly evolving, ever-changing landscape, marketers are challenged to elevate their games by raising the relevance of their marketing communication plans in the face of evolving approaches and options: The rapid proliferation of media choices New marketing channels and formats The shift of power to...
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Motivating a Diverse Workforce

June 25, 2012

A leader may respond to financial rewards or incentives, but that doesn't mean everyone on their team will share the leader’s sentiments.   There are many factors that come into play when considering how to motivate an employee.   Does the job itself motivate the employee?  This is considered intrinsic motivation and at times you find employees where the job itself motivates the employee.  They are challenged and love what they do.   However, most employees find they are motivated by activities...
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Traps to Avoid When Giving Constructive Feedback

June 21, 2012

You don’t have to look far to find a list of techniques and models to help people deliver constructive feedback to others. Yet even when we diligently use these techniques (e.g. describing without attacking, being specific versus vague, pointing out the impact of one’s behavior), we often still find that people’s reaction to our feedback is not what we had hoped for. Although there are many reasons for unsuccessful feedback attempts, here are 3 commonly overlooked “feedback traps” and how to...
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