Center for Management Development
(848) 445-5526

Program Finder

Program Finder

World’s Largest Brokerage OKs Social Networking by Financial Advisors

Memo heralds new media breakthrough

New York-based financial services powerhouse, Morgan Stanley, the world’s largest brokerage firm, announced, not in a tweet or a blog, but in an old-fashioned, internal memo, plans to “begin a staged, roll-out for Advisors to use Social Media.” 

Mincing no words about the implications of the announcement, the memo’s author, Andy Saperstein, who heads the brokergage’s U.S. operations, observed:

“This will be a significant competitive advantage.”

Morgan Stanley’s decision to invest in social media by allowing, initially, a select group of about 600 of its financial advisors to use social media, will undoubtedly leave others in the highly-regulated financial services sector scrambling to follow the leader.

World’s Largest Brokerage OKs Social Networking by Financial Advisors bit.ly/jrQMyp

Add new comment