By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network? While Google+ is still just a fraction of the size of Facebook, its uses are already becoming apparent. Because of this, developing an understanding of the unique qualities of Google+ can help give your business a competitive edge on a new and expanding platform.
Start with a clear understanding of the features that make Google+ different from other social networks like Facebook and Twitter. Open a Google+ account and try it out. I recommend starting with a personal account before you create a business brand page. Chances are, you are already one of the 800 million active Facebook users. But, the choice between Facebook and Google+ is not mutually exclusive—you can do both. Of course, a natural overlap will exist between Facebook and Google+ users, just as the majority of my Twitter followers also use Facebook.
You can be assured that your customers and prospects are debating over similar choices. More and more people will adopt Google+ because of its unique benefits. Also, since your competition may not have established a presence on Google+ yet, doing so now can pay dividends later.
A few unique advantages to this new social platform are highlighted below:
To read more about the benefits of using Google+ for your small business, read the links below:
Take a look at Dell’s Google+ page. Dell was involved in the June, 2011, Google+ beta test, making the company a pioneer in the brand page space. The Official Dell Corporate Blog describes Dell’s Google+ brand page as a “centralized place to get updates from all of Dell across all our businesses.” The page provides something of value whether “you are a home user, an owner of a small or medium business, or someone who is responsible for implementing technology in a global corporation.” Observing how major brands use their brand page is a great way to give you ideas for your own page. In this way, Google+ helps level the playing field for brands of all sizes.
According to the latest Intuit Small Business Survey [November, 2011] reported in the Huffington Post, “More than half (57 percent) of small businesses’ top New Year’s resolution is to expand marketing to attract more customers. Intuit created this Infographic with some of the survey results.
My recommendation is to establish your Google+ brand presence now. As this new social network grows, more and more of your customers and prospects will join. Experimentation will give your small business a leg up on your competition and help energize your small business marketing initiatives in 2012.