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Digital is a Philosophy

Augustine Fou's picture
Submitted by Augustine Fou on Sat, 04/02/2011 - 12:29pm
Digital Strategy
ROI and Measurement of Digital Marketing
Social Media

Highlights from Digital is a Philosophy:

  • Advertising is advertising and digital is advertising.
  • Digital is the thread that ties all forms of advertising and marketing together.
  • Digital Makes It (traditional advertising) Better
  • Relative ROI Becomes Apparent and Transparent Through Digital
  • The Digital Footprint Score(tm) is a measure of a brand's "digital footprint" across the dimensions of site, search, social, and mobile.
  • If you truly take this approach, digital becomes a "philosophy" and its principles and insights should weave through all advertising to the point that there is no longer a distinction between traditional and digital - it is all advertising, infused and informed with digital insights, rooted in and extracted from the actions of your target consumers.

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