Advertising is advertising and digital is advertising.
Digital is the thread that ties all forms of advertising and marketing together.
Digital Makes It (traditional advertising) Better
Relative ROI Becomes Apparent and Transparent Through Digital
The Digital Footprint Score(tm) is a measure of a brand's "digital footprint" across the dimensions of site, search, social, and mobile.
If you truly take this approach, digital becomes a "philosophy" and its principles and insights should weave through all advertising to the point that there is no longer a distinction between traditional and digital - it is all advertising, infused and informed with digital insights, rooted in and extracted from the actions of your target consumers.