Center for Management Development
(848) 445-5526
Program Finder
Program Finder
Blog
A New Marketing Paradigm
Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition. The purpose of this blog is to benefit the Rutgers CMD community by providing practical advice and tools based upon our faculty’s research, experience, and thought leadership.
Get Ready to Coach
May 11, 2012
Sooner or later you will have to learn how to coach. Coaching is on the rise and traditional management is on its way out in today’s workplace. Coaching has been found to be more effective in handling the innovative and change-filled business challenges that are present in today’s world. Sure, traditional management has been effective in the past and still is in certain environments. However, traditional management is met with resistance by today’s workforce, especially generation X and Y, who...
Career Development Top 3
May 3, 2012
I read Charles Wheelan’s 4/27/12 Wall Street Journal online article 10 Things Your Commencement Speaker Won’t Tell You. Three of them especially hit home not only for graduates but also for careerists in mid career.
“Create meaningful connections.” Your role on the school paper, playing intramural sports or hanging out with friends is a good lesson in getting along with others from easy-going co-workers to that non-cooperative team member. There’s a Lesson Learned here: Variety is the spice of...
Steps to Start a New Job on the Right Foot
April 30, 2012
Are you preparing to start a new job, perhaps as a result of a promotion, internal change, relocation or beginning with a new company? The manner in which you position yourself on those first few days will carry with you for a long time, so be smart and plan ahead.
Everyone knows that we make snap judgments of people at the initial encounter. Studies continue to confirm that the impression made during the first few minutes tend to remain as the dominant view until something drastic changes that...
Virtual Workplace
April 30, 2012
Do you work in a virtual workplace? Many people do. To find out if you qualify, consider this definition from Wikipedia:
A virtual workplace is one that is not located in any one physical space. Rather, several workplaces are technologically connected (via telephones, email, and internet) without regard to time zones or geographic boundaries. People are thus able to interact and work with one another regardless of where they are located in the world. A virtual workplace decreases unnecessary...
Build Your Career with Rutgers Center for Management Development
April 23, 2012
Rutgers Day is a chance for the public to experience New Jersey’s state university first hand one day a year. Always the last Saturday in April, this year the 4th Annual Rutgers Day is April 28. This event takes place on the following Rutgers campuses in New Brunswick: Busch, College Avenue, Cook, and Douglass. You’ll find the Rutgers Center for Management Development (CMD) in the Busch Campus Center. We have a family-oriented activity planned for 10 a.m. – 2 p.m. Participants can build...
The Twitter Hashtag is the New Neon Sign
April 22, 2012
“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags.
Twitter offers an amazing tool for networking, generating business leads, sharing valuable content, and creating buzz for products and ideas. If you are not an avid Twitter user but would like to start, let me give you...
The Power of the Leader-Follower Relationship
April 5, 2012
The real measure of a leader lies in their followers. At the core of this power is the relationship between the Leader and the Follower. Do you have followers? Why are they following you?
Today, we are asking so much of everyone with respect to demonstrating leadership skills even when not the formal leader. Sometimes this is hard to understand and hard to demonstrate.
Here are some ways you can make sure you are building this power base and sharing your power to create the relationship...
Do We Need Managers with Leadership Skills?
March 30, 2012
Do managers in today’s work environment require leadership skills? Are leadership skills different than management skills? And if so, why is it so important for managers to have these leadership skills.
First, let’s discuss the difference between the two. A manager is someone who manages more of the day-to-day tactical issues of his or her group. The manager plans and organizes resources on a short-term basis. These resources include people. They are focused on yearly goals and targets. ...
Publishing is dying because marketers are the new publishers
March 29, 2012
Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. Lately, the hawkers are adding more come-ons to the pitch (“Coupons for 20% off electronics”), but I don’t think it is markedly increasing the uptake among commuters. As someone who grew up devouring newspapers, and did so daily for 35 years, it...
8 steps to demystify Social Media ROI
March 24, 2012
“How do I measure social media return on investment?” This is the #1 question over 3,300 marketers ask Social Media Examiner every year in the Annual Social Media Marketing Report.
To help, here are 8 steps to demystify Social Media ROI.
1. BEGIN WITH THE END IN MIND: Since it’s called return on investment, begin by identifying the return you want at the end. Define and quantify your expectations. For example, do you want to: 1) Increase sales by 50%, 2) shorten the purchase cycle by 1/3...
