Center for Management Development
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November 2011

Submitted by Heidi Cohen on Mon, 11/28/2011 - 10:22am

Do you feel like no one’s listening to you on Twitter? If so, you’re not alone. The reality is that unless you’ve got a huge personal brand because you’re a celebrity, politician or spokesperson for something important, no one’s waiting for your Tweets. To get people to listen to you on Twitter, you must build your Twitter following. Show someone’s home

Submitted by Greg Jarboe on Wed, 11/23/2011 - 8:53am

Back on Oct. 30, 2011, The New York Times published “Advertising Companies Fret Over a Digital Talent Gap.” The article by Tanzina Vega, a media reporter at The Times, said, “A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills.” She added, “The talent pool, advertising technology company executives say, is not a deep one.

Submitted by Jennifer Laycock on Mon, 11/07/2011 - 12:00am

Jennifer Evans Laycock is Founder and President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars.  She is an adjunct faculty member for Rutgers Center for Management Development.

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