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Program Finder

Program Finder

August 2011

Jennifer Evans Laycock is Founder and President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars.  She is an adjunct faculty member for Rutgers CMD and will be teaching in the upcoming ONLINE Mini-MBA: Social Media Marketing.

Social media consists of people's conversations online and their social actions (like sharing or "liking"). These conversations may provide an indication of what they like or dislike.

Glen Gilmore, the author of this post, is an attorney and social media
consultant.  He is an adjunct professor at Rutgers where he teaches Digital Marketing and Social Media Law.

Glen may be followed on Twitter @GlenGilmore, @SocialMediaLaw1 and @FinancialSM

It’s more than ideas. It’s more than marketing. Starting a corporate blog is a commitment and should be carefully thought-through before executing.